On November 4, 2025, Norton Motorcycles, now owned by TVS, showed off four new bikes at the EICMA show in Milan. These bikes mix Norton’s old school charm with modern features, focusing on strong performance, stylish looks and rider comfort. The lineup includes two powerful V4 superbikes, one mid-size adventure bike for long trips and one retro-style classic with a fresh twist.
Production has already started in the UK and the bikes will launch in Europe, the US and Asia in 2026. Prices for India not confirmed yet but they could cost between ₹15 to ₹30 lakh if they arrive here.
Why These New Norton Bikes Are Exciting
With help from TVS, Norton Motorcycles is making a powerful comeback, they are introduced four new bikes, two fast V4 superbikes, one adventure bike called Atlas and one retro style model with a modern twist, these bikes keep Norton’s classic look but now come with smart electronics and new features for better performance and comfort.
The V4 superbikes are built to be super light and fast, aiming for less than 1 kg per horsepower that means quick speed and sharp handling, Norton is also planning to expand to India, so these bikes might arrive here soon.
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1. V4 Superbike (B-Series): High-Speed Thrill Machines
The V4 superbike comes in two versions: Manx and Manx R, as Norton’s flagship.
- Price Estimate: Rs 25–30 lakh (in India, if launched).
- Launch Plan: Europe/US/Asia in 2026.
- Engine: V4, targeting under 1kg per hp ratio (exact size not revealed).
- Key Features: Lightweight frame, advanced electronics, race-inspired design.
The V4 is for speed lovers, with a V4 engine for smooth, high revving power, the Manx R is the sportier one with racing parts, it’s lighter than rivals like Ducati Panigale making it fun on tracks. This bike revives Norton’s superbike glory.
2. Midsize Adventure Bike (Atlas): Trail-Ready Explorer
The Atlas is Norton’s new mid size adventure bike for mixed roads.
- Price Estimate: Rs 15–20 lakh.
- Launch Plan: 2026 in key markets.
- Engine: Mid-capacity (likely 650–850cc), focus on usability.
- Key Features: New frame for balance, rider-focused ergonomics, Norton styling.
The Atlas is for daily riders who like trails with a new frame for stability and a comfy seat for long trips, it’s not like the old 650cc scrambler this is a true adventurer with better suspension, it blends Norton character with practical parts like adjustable screens for wind protection.
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3. Neo-Retro Classic (Electra or Combat): Vintage Vibes
The fourth bike is a neo retro classic, possibly called Electra or Combat.
- Price Estimate: Rs 10–15 lakh.
- Launch Plan: 2026, following the V4 and Atlas.
- Engine: Mid-size (400–650cc), tuned for easy rides.
- Key Features: Classic design with modern electronics, electra-inspired styling.
The neo retro bike has old school lines like Norton’s classics but with LED lights and ABS for safety, it’s for casual riders who want style without complexity, Electra might have a cafe racer look while Combat could be a streetfighter. It fits Norton’s plan to revive heritage models.
Quick Comparison Table: The 4 New Norton Bikes
| Bike | Price Estimate (Rs Lakh) | Engine/Power | Launch Plan | Key Edge |
|---|---|---|---|---|
| V4 Superbike (B-Series) | 25–30 | V4 / under 1kg/hp | 2026 | Speed and lightness |
| Atlas Adventure | 15–20 | Mid-size / usability | 2026 | Trail balance |
| Neo-Retro (Electra/Combat) | 10–15 | Mid-size / classic | 2026 | Heritage style |
Why Norton’s 4 New Bikes Are a Big Deal
With support from TVS, Norton Motorcycles is making a strong return, the brand is mixing its classic British style with smart Indian manufacturing, new V4 superbike is built to be super light and fast aiming to break speed records, the Atlas adventure bike is made for riders who love exploring and it fits right into the mid size category similar to bikes like the Triumph Tiger 900, Norton neo retro model brings back the charm of old classics like the Commando and could be a strong rival to Royal Enfield.
These bikes are set to launch in Europe, the US and Asia in 2026 and there is a good chance they will arrive in India soon too.
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How to Prepare for Norton’s EICMA Reveals
Ready for November 4, 2025? Here’s the simple plan:
- Watch EICMA: Stream Norton’s booth from Milan.
- Follow TVS: Check TVS’s site for India news.
- Test Current Models: Try Norton’s Commando or Atlas at dealers.
- Finance: EMI from Rs 15,000/month, expect 2026 deals.
- Add-Ons: Accessories (Rs 2,000) or warranty (Rs 5,000).
Final Verdict: Are Norton’s 4 New Bikes Worth the Hype?
Yes, Norton V4 superbike, Atlas adventure and neo retro Electra/Combat at EICMA 2025 (November 4) are a strong revival with lightweight power and heritage style, the V4 for speed, Atlas for trails and neo retro for classics with TVS support, they are reliable. Go for Atlas if you like adventure, V4 for racing.
