Mahindra Thar Roxx: Mahindra has expanded its iconic Thar lineup with the introduction of the Thar Roxx, a five-door variant that brings enhanced practicality to the beloved off-roader. Priced starting at Rs. 12.99 lakh for the petrol version and Rs. 13.99 lakh for the diesel variant (all prices ex-showroom), the Thar Roxx is set to redefine expectations with its blend of rugged capability and modern features.
Powertrain Options
Under the hood, the Thar Roxx offers robust powertrain options that promise both performance and versatility. The petrol variant is powered by Mahindra’s 2.0-litre, four-cylinder mStallion turbo-petrol engine, which delivers a commendable 160bhp and 330Nm of torque. Meanwhile, the diesel option features a 2.2-litre, four-cylinder mHawk engine, generating 150bhp and 330Nm of torque. Both engines are available with a choice of six-speed manual or automatic transmissions, ensuring that drivers can select the configuration that best suits their driving style and preferences.
Design Enhancements
The 2024 Thar Roxx distinguishes itself with a host of design updates that enhance its visual appeal while maintaining its rugged charm. The front end features a redesigned grille and C-shaped LED DRLs, complemented by projector headlamps and circular fog lights. Dual-tone alloy wheels and rear-door-mounted handles add to the SUV’s distinctive look, while rectangular LED taillights and a tailgate-mounted spare wheel provide a functional and stylish finish.
Inside, the Thar Roxx is equipped with an array of modern amenities designed to enhance comfort and convenience. A 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto integration leads the technological offerings. The fully digital colour instrument cluster, ventilated front seats, panoramic sunroof, automatic climate control, and rear AC vents contribute to a premium cabin experience. Dual-tone upholstery further adds to the interior’s appeal, blending functionality with style.
Competition and Market Positioning
The Thar Roxx enters a competitive segment dominated by SUVs like the Hyundai Creta, Kia Seltos, Honda Elevate, MG Astor, Maruti Grand Vitara, and Toyota Hyryder. However, what sets the Thar Roxx apart is its comprehensive off-road capabilities combined with a boxy SUV design that caters to both urban and adventurous driving needs. Its unique combination of ruggedness, practicality, and advanced features positions it as a compelling alternative for those seeking an SUV that is both versatile and distinctive.
As we prepare to get behind the wheel of the Thar Roxx for an in-depth review, it’s clear that Mahindra’s latest offering is set to make a significant impact in the SUV market. Stay tuned for our full review, where we’ll dive deeper into the performance, features, and overall driving experience of this exciting new model.